Rachel's CafeAll things coffee…

If you were selling coffee makers machines, what would u give as an offer added to it? or as a gift?

or a discount on what other product?
I thought about a box of coffe cups and mugs that could come along as an offer with the coffee machine but then again, most of the cafe’s such as starbucks(who would be my target market to see the machines to) have their own cups and mugs, why would they be interested in my offer?
so what other offer would be impressive?
it could be an offer that lasts only for a short period of time. Something impressive…

What kind of coffee makers are you selling? Ones for the actual store like Starbucks to use or for them to sell in their store?

If you want to market your product in their store you may want to co-brand with them. Offer to put their logo or a coupon for their coffee with your maker so that when a customer buys it you benefit and Starbucks benefits. Make the coupon only good for the intial purchase.

Buy this coffee maker and get 50% off of 1-lb of Starbucks coffee.

If on the other hand you are marketing your coffee maker to stores like Starbucks for them to use then you have a tougher road to go.

Think from the perspective of the store owner – how would using your coffee maker benefit me the store owner? Why should I use yours and how can you make it appealing to me?

The first thing I’m interested in as a business person is the product not the freebies or the offers. Those are secondary. So sell the benefits and then the add ons.

Why not consider free replacement or service contract for 6 months or 1 year?

Another might be – emergency replacement makers provided within 24-hours of notification. You would have some spares on hand and if a problem develops you would replace them within 24 hours.

Just a few thoughts.

Press on to success,
Jeff

http://www.PreferredPromoZ.com

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